Coral Reef Restoration Ad. Design

Adobe Design Jam Finalist 

Overview

The Challenge

motivate to donate to reef restoration.

Time Frame

1.5 week

Background
$35 donation = 1 ReefStar = restores a reef.

Team: 2 people

My Job: UI design, execution

Goals&Features

• Individual donations

• Corporate-level sponsorship

 

Sharing

• Engaging Experience

UserGroup

Millennials

- challenging

- important contributors to the conversation

Angle of Attack:

- Social media trends

-Social media advertising

RoughIdeas

Week 1

 FastPrototyping

Advertisement: simple, efficient,

needs to stand out

game: popular, "cool"

complicates the process 

Revision&Final Sketch

game + social media trends

Experience & Story-based

UserFlow

Xd Prototype

User Test Analysis

Week 2

FinalPrototype

FinalPrototype

FinalPrototype

FinalPrototype

Attract & Interest

• Easy entry 
pictorial and playful 

media camera filters

• Interactive

mysterious

fun

- "Skip" button 

Emotional

Investment

dramatic shift

User test proves lasting impression

Value

• Inform

Make Users Care
simpleconcise explanation

- more info slides added in response to user feedback

Donate

Encouraging designs
Background corals
come back alive

# of coral restored related to # of donation selected

Donate

• Corporate level engagement is encouraged

- Logos as encourgment

SOCIAL MEDIA SHARING

Complete Walkthrough

Other Entry Points to the Ad.

- The playful works well with interactive screens. - Collaboration with ocean parks 

Entry Point 2

• Bored of waiting for the bus?

Scan to play tiny game
 

Conclude&Reflect

Conclude&Reflect

Conclude&Reflect

Conclude&Reflect

Improvements & Next Steps 

• Corporate-level Sponsorship

social media advertising = personal

How can companies join the conversation?

 

• Returning User

bring back users

develop relationships

• Surface Level Design Iteration

User test surface design choices.

• After Sharing

How effective are the shared photos?

 Provide ink  or logo with each share?

What we achieved

• Easy entry

Focusing on user behaviors 

accessible and relevant to user habits.

 

• Sharable

fast, & engaging way to share.  

photo-sharing opens the potential for the campaign to become a trend.

• Engaging

animation, characterization of corals, story-tellingresponsive

I enjoyed this project greatly. I hope you feel the same!