Week 1

• Corporate-level Sponsorship

social media advertising = personal

How can companies join the conversation?


• Returning User

bring back users

develop relationships

• Surface Level Design Iteration

User test surface design choices.

• After Sharing

How effective are the shared photos?

 Provide ink  or logo with each share?

• Easy entry

Focusing on user behaviors 

accessible and relevant to user habits.


• Sharable

fast, & engaging way to share.  

photo-sharing opens the potential for the campaign to become a trend.

• Engaging

animation, characterization of corals, story-tellingresponsive

I enjoyed this project greatly. I hope you feel the same!